So, on the backstories, they just revealed the Winter's Night backstory. I'll post in spoilers for those who don't want to see:
The story revolves around Lady Elizabeth and her husband, who were given a choice to spend their "fortune" on one of two properties. After making the choice, Lady Elizabeth took ill. Her husband was making plans to build an elaborate house on their property, but decided to turn the property into a memorial graveyard after Lady Elizabeth died. It seems to me that this is the "icon" house. Lady "Luck" and her husband chose the "wrong" property. Also, the house they were planning on building seems to reference the house of cards on the website. Also, the husband's letter kept referencing cards and luck. He speaks of being dealt a bad hand and how the turns of luck have not been a blessing.
Also, Webslinger. Booyah!