Going back to the discussion about the trip that Aiello made to London - I'm so happy that happened! As an Irish annual visitor - who stumbled across the event properly 3 years ago thanks to a broken leg delaying our trip - I would love to see more advertising over here.
I had seen minimal stuff about HHN before our first visit in 2013 from going on various forums, however no advertising at all over here, but, because I was in hospital for 3 weeks and had nothing else to do aside from research our impending October trip, I decided to dig a little deeper. I found out from this research that it would definitely be something I would be interested in. There are literally no haunts at all in Ireland, so even though I had seen a little about the event during previous years research, I didn't understand what it actually is.
As a horror fanatic, if I had known for our first trip in 2011 exactly what HHN had entailed, I would have went in October for it, as opposed to August. With literally no awareness over here I had to go looking for information to discover what it is. This year is our 5th Orlando trip in a row and 3rd HHN, with plans to continue this tradition every year. When I try to explain HHN to friends, I am met with a blank stare and people repeating the same question "Why do ye go to Florida every year?" If there was a bit more awareness and advertising here, maybe we could get our friends interested in joining us, rather than having to sit them down and try to show them our pictures etc. to try to garner interest.
For example, my fiancees friend from college and girlfriend were staying in Cabana Bay the same time as us last year and we tried to get them to HHN for a night with us - they laughed and said "A load of teenagers dressed as ghosts? No thanks!" Now I know it's not everybody's cup of tea, but if there was a little more hype in Ireland and beyond in the months leading up to it, they may have had an idea of what it was and perhaps joined us! Not everybody does intense research before a holiday - even though they should!
Apologies for the rant, I'm just excited that it may get a little more coverage here, and that prospect may encourage friends so more than just the 2 of us will be returning in years to come - and still kicking myself that I missed out on the craic those 2 years we went in August instead of October!