Ok... as someone who literally just left Disney Research as a job, I’ll do my usual song and dance but with more frankness because they can’t threaten to not pay me if I interfere with the natural order of things...
And understanding this is my experience with guest research in general not specific to any event, park, etc...
APs don’t do surveys. “I’m an AP, you don’t want my opinion.” “I’ve done it before.” “I just did one...”
Well surveys represent the park population as-is. They’re seen as being representative of the people in the park at that given date and time. So if you’re the same AP or other returning guest who gets intercepted but doesn’t do a survey, then you don’t exist in the park as an opinion. You are literally silencing your own opinions by not being represented. There is no default “you” that backfills your spot with your opinions. No, some soccer mom from Ohio on her first trip ever does.
From a respondent standpoint there’s more of her than you in the park because she did a survey today and you didn’t. It doesn’t matter that the park entrance records say there are a high number of APs and a lower number of one day tickets - because they don’t care. I have no idea why it works that way and it seems very counter intuitive.
And then the write-ins and other such feedback... can make things happen, but in the hierarchy of feedback it’s the low end. They do not want to cater to the one off they want to cater to the broad group.
Broad group is the average response in randomly selected survey participants.
Keyword being randomly selected. You don’t get to ask to participate, but by golly the fandom seems hellbent on opting out when asked to participate.
“You don’t want my opinion...”
Self fulfilling prophecy right there.
So if you’re a body in the park and get selected, do your survey. Every time.
And every time you don’t... (seriously they’re designed to be short in park for a reason) you give up all right to complain about losing anything you enjoy in the parks.