I absolutely agree, well, not as much with MagicBands hurting Universal's image but with them making Disney look like a cut above the competition to the general public. As much as nerds on the Internet seem to hate it, I still stand by my position that MM+ is incredible in scope and influence. In fact, one of my relatives at a top hotel company was just talking about their hope to replicate the tech (to at least a small degree) in their resorts and hotels.