Universal couldn't quantify Harry Potter, kong, Spider-Man, or transformers. They can now.
Disney couldn't quantify splash mountain, Everest, or mission:space. They can now.
No one can specifically quantify
anything beforehand. All they can do is run analytics and make qualified guesses and estimates. They did that. Will it work out? Maybe. But you can't quantify anything until it has already been done.
It's no different than drafting someone in the first round of the NFL- you scout and analyze and he might seem great, but he isn't. And it might be a reach and he's a hall of famer. But you don't know until the dust settles.
And I'm with
@Next Big Thing