It's essentially the same food though, there's just more variety. You can get waffles in the park, you can get chicken in the park, FFB just put em together. I think the point rhino4ever is making is that while huge Simpson's fans will enjoy the novelty of eating a KrustyBurger, more casual fans and the general public at Universal will see it as just another eatery just with more theming. Personally, I like the pizza at Louie's a lot more, disliked the chicken, and found the burgers tasting pretty average (aside from the thousand-island sauce). It's a step up in theming and variety, but the food is the same park-wide.