- Oct 14, 2012
- 1,466
- 75
But, when you start switching labels very bizarre things happen. When sampling Coke from a bottle marked Pepsi, the results are all over the map due to preconditioning and brand recognition.
That's literally the only point I was trying to make. I have my masters in advertising, I know what I'm talking about ...we have established that the food is tasty and its not completely psychological, back on topic