You don't think they could have formed the idea for a Star Wars land before Avatar? They already had Star Wars weekends, and I'm sure Lucas would have let them do this long before Disney bought out Lucasfilms. Star Wars is one of the only movie franchises out there that could rival the popularity of Potter, assuming it is done right. Unfortunately, Disney will want to "Mickey Mouse" everything. I still cringe whenever I see a Disney character, like Mickey and Minnie, dressed as Star Wars characters. Keep a Star Wars land true to the movies, like WWoHP is, and it will be phenomenal. Cutesy it up, and it will lose a lot of appeal to the fans.