I think they did a great job of hyping for the land without giving anything away AND really selling us on the idea of two things:
I think they handled today quite well; considering this was for all intents, the blowout of marketing. We should start to see USJ and NintendoPR start to trickle out details over the course of the next few months. Especially as how USH and UOR's Twitter accounts have now said their thing, it's time for things to move forward. Even if we don't have a firm date, I do think this is a good start. It's as @Alicia somewhat said too, today was about the core announcement of the Bands and the SNW app. And even then, USJ got to finally handle the year brand alongside that.
There is hyping and then completely overselling the actual experience. It was fun to watch though. Was hoping for some actual concrete ride details. I don’t think anyone will be running around the park and jumping. I could be wrong though.I think they did a great job of hyping for the land without giving anything away AND really selling us on the idea of two things:
1: I want a Mario hat.
2: Oh neat, we can interact with the land.
That's pretty much what the whole presentation came down to today.. interactivity.