I will say regarding Trolls, that was incredibly smart of them wwhat they did in never backing down from the $19.99 rental. They're still charging that as a rental price to this day I believe with no option to buy. So by only making it rental only, it kept another revenue stream open to them, which is selling those Blu-Rays since no one actually ever bought the film.
Option to buy comes tomorrow.
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Additionally, Jeff Shell of Universal is big on changing things up...he originally wanted Hateful Eight released directly to Iphones skipping theatrical all together in front of Quentin Tarantino...
NBCUniversal CEO Jeff Shell Has No Time for Hollywood Egos,”
by WSJ’s Joe Flint and Erich Schwartzel in Los Angeles: “Quentin Tarantino proposed a costly idea during a pitch to Universal Pictures executives for his 2015 western ‘The Hateful Eight.’ Mr. Tarantino, a die-hard cinephile, wanted to release the movie on 70-millimeter theatrical prints that required special projectors for the big screen.
“Jeff Shell, at the time the head of the Universal studio, voiced his own pitch. ‘What if we released it on iPhones?’ he said. ‘Great,’ Mr. Tarantino replied, and stormed out of the meeting.
The encounter captured Mr. Shell’s pragmatic view—a Harvard M.B.A. grad with a disregard for Hollywood ego-massaging and a willingness to toss aside business practices he sees as conventional or out of date.
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Lastly, AMC looking foolish when the theatres that are still open are mainly making money off Universal films with Universal giving the theaters 60+% of ticket sales...
1..
Jurassic Park (Uni) 230 (+98) theaters, 3-day:
$517,600 (+226%),lifetime cume: $404.3M /wk no. 1,411
2…
Jaws (Uni) 187 theaters, 3-day:
$516,300, lifetime cume: $263.9M/wk. no. 2,349
3..
The Invisible Man (Uni/Blumhouse) 157 (+10) theaters, 3-day:
$201,300 (-47%), cume $68.4M/Wk 17
4..
Trolls World Tour (Uni) 289 (+41) theaters 3-day:
$160,000 (-42%), cume: $3.9M/Wk 11
5..
The Hunt (Uni) 95 (+12) theaters, 3-day:
$136,700 (-40%), cume: $8.4M/Wk 15
6..
Back to the Future (Uni) 122 theaters (+91), 3-day:
$131,600 (-50%)/Running lifetime cume: $214.3M/wk 1,825
7.
Followed (Atlas) 42 theaters, 3-day:
$127,231/Wk 1
8..
E.T. (Uni) 100 theaters (+22), 3-day:
$126,100 (-35%)/lifetime cume: $435.4M/Wk 1,985
9..
Jumanji: The Next Level (Sony) 97 theaters (+5) 3-day:
$117,900 (-44%), cume: $323.2M/Wk 28
10..
The Goonies (WB) 170 theaters (+34) 3-day:
$110,850 (-28%), lifetime cume: $65.6M/Wk 1,829
Deadline exclusively reports the weekend box office during COVID-19.
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