Universal Studios is obviously geared themed to movies, but Islands was not themed to "Adventure" but to literature. Whether it be comic books, the sunday morning newspaper cartoons, the Jurassic Park novels, great stories from fiction fantasy (King Arthur, Sindbad, Atlantis), and the Dr. Seuss books. So, I am curious what third mode of media would be a good fit for a third gate? I think instead of talking about IP's, it might be a good idea to think about which of those third themes could be in play.