So they give an IP that not a lot of people have heard of an attraction (Bourne) and there's currently rides based on old comics in the parks (who's heard of Dudley? Cause I haven't), but they won't build an attraction based on one of the biggest TV shows to come out in recent memory? One that allows for plenty of call backs to old attractions and movies (BTTF, Jurassic Park, etc)?
That makes no sense to me. I love Universal, but they criminally underuse a lot of IP's that they have at their disposal (Marvel, Fast and Furious, Universal Classics, even Jurassic Park to an extent).
As for Stranger Things I do not believe that it should have a permanent attraction (and not just because I thought the one episode I did see was pretty bad) I highly doubt it will have much staying power. In fact I kind of doubt any streaming shows will have much in the way of attractions, except for those that tie back to tradition media like something like She-Ra, because the way we interact with them is so different. By dropping whole seasons at once the cultural conversation doesn't stick around beyond the first few days, and we are more likely to watch them alone on our own devices instead of with groups of family or friends like we do with regular TV shows and movies. So while these shows may pull huge viewers though it's impossible to know as Netflix rarely releases raw numbers they feel like much less a lasting part of the culture and thus are less suited for something like a theme park ride that takes years to design and build and are intended to be a draw for millions for 10-20 years.
In all honesty, it doesn't matter what IP they use for a ride. A great ride will be popular for 10-20 years. Although Dudley was popular back in the day, it is not even known by many younger than 25. I am 33 and only know the IP because of the really bad Brendan Fraser movie, yet Dudley Do Right's Ripsaw Falls is probably in the top 3 rides for me at Island's of Adventure. It is just a fun ride. The IP does not matter if the general public are happy with the ride. Some of the timeless rides at Disney are not based on any direct source.
Now a bad ride will be judged harder if its an IP that is widely known. The IP doesn't affect a great ride but affects a bad ride tremendously.
Although I am not a fan of the Bourne series, it is very popular. The craze right now is for John Wick, but I would argue that the craze for Bourne was more apparent when the first Bourne movies were released than what is seen now with John Wick. I remember thinking " whats the big deal?" as I am doing now for the John Wick movies. Even if the show is tied strongly to the IP or loosely based, if the show is great it will be popular among the guests already in the park for Harry Potter. A loose connection to the IP (an "oh yeah i remember that movie" thought) is all that is needed.
I really don't believe its the IP that keeps E.T. and the Mummy rides around. It is the ride that receives high GSATs and keeps them around ( besides maybe Spielberg). To say that a great stranger things ride with animatronics and great scares like Mummy will not be popular with the park is IMO not accurate.
@MLevell not sure what episode you saw but Stranger things is pretty popular. Game of thrones was bringing in around 17-18 million an episode and the series finale brought in a little more than 19 million. Below are the stats for season 2 for Stranger things from Variety. These are the numbers for the viewers in the first three days of its release. I would say thats pretty good, and on a personal note I spent my July 4th watching all 8 episode of Season 3.
They already have an IP that will bring the people in for now: harry potter. The new park will have nintendo to bring in the people. They just need fun rides with a loose connection to give people more to do to make their stay longer. I think Stranger things could be that loose connection 10-20 years from now.
“Chapter One” averaged 15.8 million viewers and 11 million people 18-49
“Chapter Two” averaged 13.7 million viewers and 9.6 million people 18-49
“Chapter Three” averaged 11.6 million viewers and 8.1 million viewers 18-49
“Chapter Four” averaged 9.3 million viewers and 6.6 million viewers 18-49
“Chapter Five” averaged 8 million viewers and 5.6 million viewers 18-49
“Chapter Six” averaged 6.4 million viewers and 4.5 million viewers 18-49
“Chapter Seven” averaged 5.3 million viewers and 3.7 million viewers 18-49
“Chapter Eight” averaged 4.9 million viewers and 3.4 million viewers 18-49
“Chapter Nine” averaged 4.6 million viewers and 3.2 million viewers 18-49
Now all that said, will Universal make a ride for Stranger Things in Park 3? unfortunately, probably not.