I disagree. Plenty of travelers to Orlando are kid-free adults. Convention-goers, honeymooners, retirees. And even those with kids often have a relative along who will watch them for a night. Throw in the explosion of young professionals living in SW Orange, and maybe a couple buses from the second largest university in the country, there is a huge market that is currently underserved. Do a bar crawl along I-Drive on a weekend night and check out the crowds, especially in convention season.