Universal Brand Development jumps four spots from No. 11 in 2016 to No. 7 this year, following its acquisition of DreamWorks Animation in 2016. The group also saw growth within its other divisions including Universal Pictures, Illumination Entertainment and NBCUniversal. Universal Brand Development is responsible for licensing out Universal properties to toy companies, etc. What does this mean? We most likely are going to see DreamWorks Animaton in the future park as its a merchandise giant as well as more TV properties as NBCUniversal IPs were selling well in the market. Exactly what is unknown for now but at the Licensing expo May 23-25 we should more clarification for what IPs Universal is pursuing and looking to push hard into the market.
Top 150 Licensors Report $272B in Sales | License! Global