Yeah, it really is a good case study. I mean they were arrogant in some ways. They thought people would just come to this park. They put some billboards up, and did advertise in the local brochures and stuff. But they didn't work with the hotels. They didn't think they needed to. They had few promotions (again didn't think they needed to offer discount tickets) and they did nothing nationally. They would have been smart to team up with AAA and have them offer some kind of package with local hotels. This could have worked with other travel companies too. There is so many things they could have done differently from a marketing perspective to make this park actually work. But they felt they could rely on the current clientele that already was in Myrtle Beach, they didn't think they needed to bring in new tourists. All of this was really them being full of themselves and not realizing the type of tourists Myrtle Beach brought in and also the type of town Myrtle Beach was.