- May 26, 2010
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You can bet that AMC will play those movies, they'll just try and get a higher percentage from Universal. Universal needs the largest theater chain in America to be alive and on their side. If AMC doesn't show Universal's movies, they make significantly less money.
Unless they release them on PVOD in response, which is a strategy that will apparently work for some films.
Seriously - speaking as someone in the industry - theaters have barely any leverage in making demands. The opposite is happening, in fact - studios are siphoning MORE percentage grosses from theaters for their biggest franchises. I don't think Universal will blink when they've already got AMC backed into a corner.