It definitely needs that bolster and they need to get all movies in-house. The service right now is just not appealing as it's library is relatively lackluster, especially on the movie side, and there are no interesting originals.
Right now, I see it as a streaming service aimed squarely at an older crowd. Overall, a sports audience tends to skew older, as does the WWE audience. Their main library titles are sitcoms from the mid-late 2000's, Saturday Night Live, and (i'm looking right now) Bridesmaids, Despicable Me and American Pie as the titles they are pushing on their top banner for movies? Their main originals so far are reboots of old shows in Punky Brewster and Saved By The Bell too, which also is going to skew older for nostalgia purposes. Most of the stuff on here is around 10+ years old or just has an older base, which means that even though they make ad money, they aren't hitting that 18-49 demographic as much as they would probably like to.
I want to like this service, but it just has given me no reason to so they really need to get their stuff off of HBO Max specifically, as that's where their new releases go. Netflix has some library stuff, but they don't get new stuff anymore i'm pretty sure. And that library content and new releases going straight to the service will be a great selling point, but they also need better originals. I know we talked about this the other day so i'll just wait and see what the new stuff looks like, but it's needed.
To hit back on this comment again.
Punky Brewster did appeal to the older generation but a lot of the programming decisions were made based on the pre launch for Comcast subscribers in which most of the shows watched were the old sitcoms and Yellowstone. Yellowstone is purely a dad show.
Heck, even Hulu itself is far more appealing than Peacock. I still can't believe Comcast shot itself in the foot by dropping the Fox bid in favor of some foreign pay-TV service (which barely anyone cares about). Peacock is so boring the last time I used it is back was in December whereas I use HBO Max, Disney +, and Netflix constantly (I would have used Hulu too, I just don't have the time to pay for another streaming service atm). Peacock now is a bit mile ahead of Apple TV and Paramount +, but is way behind in the streaming services I mentioned in the previous comment. I see Comcast pulling all of its content from HBO Max would entice WB to pull their content from Peacock as well (such as Harry Potter).
Peacock needs some good stuff, and I mean really good stuff. Maybe air interesting movies originally meant to be in theaters too during this ongoing pandemic. Maybe devote some adult animation too, something which NBCUniversal doesn't have. They need to start being all-in on the service. It doesn't feel like NBCUniversal or ViacomCBS are all in on streaming. If they want to succeed, they have to put in the resources and effort and attract audiences who are vested in Netflix, Disney, and Warner Media, which are all devoted to their streaming enterprises. It amazes me that the bulk of Peacock marketing focuses on sports and The Office. Why they're not positioning it as "NBC + Universal + Dreamworks + ...." Is beyond me. That strategy worked for HBO Max and Paramount +.
Comcast was never going to get Fox. The Murdoch family wanted the Disney stock more than anything else and the share holders for Fox also preferred what Disney was offering more than Comcast. Brian Roberts literally stated that multiple times after Disney closed the deal. The Murdochs never entertained Comcast's offer.
Sky is more than a “foreign pay tv service”, they own 10 production studios and literally co-produced a lot of HBO's top shows which was stated earlier. Again, less of a NBCUniversal issue and more of an international rights issue which is why those shows are on HBO Max and not Peacock. Some which make hugely popularly shows. Bad Wolf did My dark materials, Love Productions the great British bake off and all the spin offs, Jupiter Entertainment is the leading producer of factual series in America (Modern Marvels and Snapped).
As we learned from everything going on distribution deals were made way in advance sometimes 7 to 10 years into the future prior to everyone wanting their own subscription service.
Peacock was never meant to be a Disney+, from day one they literally told everyone that. This simply was to gain value from owned IPs that were not monetized properly through ad revenue (which is why peacock has ads) and to provide something to give to Comcast internet/television subscribers. From day one they stated they were only spending two billion on content a year for the next five years. Do you know how much Disney and WB are spending on content a year? at least five billion so of course they are going to have more diverse content because they are spending more money acquiring talent, shows, and movies.
That sentiment recently changed with Jeff Shell being CEO after Steve Burke leaving which is why you are seeing this huge push into building Peacock into a HBO Max/Disney+ competitor but it still with take time. Hulu deal still has two years until they can pull all content. Finding and maintaining quality ideas take time.
Lastly, you are wrong about NBCUniversal not having adult animation. Universal Television produces and owns distribution rights for Duncanville, Alien News Desk, 22 shows in production into a Michael Schur show for Netflix, and literally all the TZGZ are owned for distribution by NBCUniversal and adult animation. Starting next year, Dreamworks Animation Television plans to get into making adult shows. Rights are complicated. Hindsight is 2020/foresight is slim. Its easy to say what Comcast should've done but no one know how things would play out 4 years ago.
