This will be a cheaper hotel than Sapphire Falls, I think they want to attract the people who think that staying on site is still too expensive.
I can see that intersection being reworked, with this hotel, SF and CBBR plus Volcano Bay, it's going to be a busy busy place. I never found entering or leaving the I4 busy in the slightest but I think the recent additions will add a lot of traffic that it wasn't really designed for.