Actually I have 2 little brothers that are Disney obsessed, they're basically girls with how many princess movies they've watched (my 3 year old brother has a little mermaid backpack). We watched frozen for atleast a week and they kept asking me to change it to something else, these are the same boys that watched nothing but Peter Pan for a month. It's not even they're tastes because we watched 2 weeks of home on the range!!! There are always going to be movies like this and once you watch it a couple times and see how it doesn't really take any risks or do anything that special it gets boring as hell and that's probably what happened to tons of kids watching it. Sure it's still a little but popular but it's time has passed. Call me crazy but by the time the maelstrom retheme gets announced I don't think anybody will care, especially with the new Star Wars coming out and people asking for that in a land