No clue. But, to be honest, I generally ignore the social media stuff.
Their goal is to get fans, and more importantly the general audience who aren’t super fans, engaged. The preponderance of their stuff is intended to do only that—engage. That’s what social media is for.
So, when they tweet, “Something is happening,” it’s intentionally vague. It’s also accurate in the broadest sense but doesn’t actually mean anything. We know something is happening. We’ve KNOWN something is happening. But they don’t care that we know. That it was already announced on a blog post doesn’t actually matter. They just want you talking.
And because so many HHN fans are conditioned to want clues, and riddles, and hints because of how Universal operated 15 years ago, the social media team knows that every vague comment they make will be over-analyzed with people thinking everything means something (one of the reasons I’m taking a sabbatical from the clue game myself). They keep throwing out lines. Fans keep taking the bait.