I am curious
@Legacy, do you think Universal would like a re-do on their decision not to hold HHN? Knowing what they know now, do you think they would have run the event and been able to do so with limited capacity while still turning a profit? This is perhaps one benefit from running the seasonal event - I’m sure they are coming up with different contingencies on how to successfully run HHN next year with restrictions in place.
I don’t know the metrics and, in this climate, any increase is a success. So, I can’t really say if Universal would or wouldn’t re-do any or everything about it. I can only speculate in the cynical way I always do when considering the business side of this stuff.
I’ll say the initial response was astronomically better than I expected. I think it was even better than what Universal expected, based on how (somewhat) unprepared the were that first weekend.
That said, as surprised as I was by the initial response, I’m equally perplexed by the rapid drop in overall interest. Last weekend, they were roughly 45 minutes all day—with COVID protocols. A holiday weekend should be similar, if not higher. But it wasn’t. Logically, the only reason for such mediocre lines on a holiday is that the majority of people don’t care the houses are there.
Short-term, it was a risk they’ll likely break even on. Would it have been more reasonable only do it on weekends? Or only in October? Maybe. Maybe not. It doesn’t matter now. Like I said, any improvement is a win right now.
Long-term, though, it’s more of a debate. I had been hearing that only Eilish was getting replaced. New (unverified) rumor says they’re replacing Bride and Tooth, too. I don’t think that’s because the fans have seen them. I think it’s because, after a run that is longer than most seasons (because of daily ops), those houses may HAVE to get replaced. (The houses get destroyed throughout their existence, often to a point of general disrepair). If that’s the case, then the investment of this year isn’t just operating costs for middling numbers, it also includes the costs for two replacement houses that maybe didn’t have to get replaced.
It’ll all depend on the person arguing.