I think a graphical refresh is all you need. The original “logo” was the drippy blood font. In 2002, with the shift to Islands of Adventure, the logo changed to the plain gothic font. For Orlando, it signified the shift to unified themes with a simple graphic change.
I think, with the return, you do 3 things to signal “reboot” without rebooting. These have to occur for both coasts.
- New graphical logo/font for the event. Either reverting to modern “blood” font or doing something different (sans serif block?). That visually says the event is changing,
- Unify how the events are categorized. Orlando uses numbers. Hollywood uses years. Either shift both to years, or do what every other haunt in the country does and just call the event “HHN” each year.
- Specify the coast in branding. Change the official names to “Halloween Horror Nights Orlando” and “Halloween Horror Nights Hollywood.
There. You’re doing a whole lot of cuing to say “under new management” without doing a whole lot of actual work.
EDIT - Look. New look. New philosophy.
View attachment 13879