Guessing Beetlejuice comes down to that Hollywood didn't have the maze open during October/November, and didn't have merch out for Beetlejuice, causing the IP to lapse for Hollywood in this scenario.
May not be Murdys fault this time, considering 2020 bit SoCals amusement side in the arse. Could explain why Beetlejuice didn't get announced with Orlando--because it was out of Hollywood's hands on this one.