I don't think it's that they don't care, it's more they will do what will work for the event. If TLOU is an easy license they'll do it, but if it's a long protracted experience to build relationships and win over stakes holders it'll be way more hard. There's a reason why Comcast/Universal/NBC properties are easy to land, they have the contacts already!
This reminds me,
Speaking of super bowl level musical artists, but that are also fans of HHN, I kept thinking, what artists or singers have visited HHN besides Ariana grande?
Weeknd worked so well because he loved the idea and he's a fan of horror and he was very happy about hhn, ( kinda like how Jordan Peele saw his movie US as a potential ride at a park, so hhn was perfect for him as well)
It would be easier if the musical artist was also a hhn fan, ( there's Billie eilish but that can't happen now) Demi Lovato is a big fan as well,
Someone might say that Ariana and Demi's music and videos would not fit hhn, but I think the Weeknd proved that any music house could be awesome with the right ideas and set up. ( And we literally almost had Billie eilish which could have been great ) everyone keeps bringing up lady Gaga, but there could be an easier chance with an artist that loves hhn or haunted houses, to me Gaga and Ariana are similar.
I did a Google search of celebrities/ musicians that visit hhn, and the list wasn't that long actually.
Everybody is thinking of hard Rock, but I have a strong feeling that uni would want to go pop or softer rock for a house next year, just because it makes for more of a party atmosphere and the queue itself becomes like a night club.
Waiting in line for Weeknd felt like being at a party or night club. The energy and atmosphere was of a party. Pleasant. Playful. People were dancing ( me included) it was a really great queue. The house has scares but it was a long night club.