This might get me cursed, but…
Picking up on the coat-tails of some users who earlier speculated on 5 Nights at Freddy’s and The Last Of Us… you know, if you had a Bioshock thing (zone/maze) they could easily market this event with an arcadetheme.
I’m not sure, though, if it’s too early for a Bioshock feature, considering Netflix claims it is “early” in the development process, but it does dance a question of “could this be based on the game with some Netflix tie-in, would the want to wait on this for a few years”…The synergy is interesting, AND to hop on the Music bandwagon, I think having a heavily video game-based year wold ABSOLUTELY get the attention of “new fans”. That would also be two Netflix houses…
Now, I have not a CLUE when Stranger Things season 5 is arriving, but an arcade theme fells so natural with the rest of the IP. Netflix may want to maintain the Stranger Things energy between seasons and hype the finale, right? They already do off-season marketing like “Stranger Things Day”, and Halloween time is a great excuse to make a release date announcement. Framing the event in a “game over” sort of way might even play into the “last season” idea in a clever way.
I know they’ve sorta went with the Tron Arcade zone before as the entry portal not so long ago, but something to this effect would play well with a theme like this. You could even, in the marketing, feature each house as an “arcade cabinet”, or maybe even spoof an N64 commercial that goes horribly wrong? Chucky at the end popping in to say something like “It’s game over, losers, HEHEHEHEHE” feels inevitable.
Finally… I think the hardest thing about unifying an event in this way might be Nintendo. Would they want to block houses like this from being associated with Nintendo? Perhaps they would want to get these houses in under the gun before Nintendo arrives permanently. I wonder if they would allow for a Metroid house, or a Zelda Dungeon house, or if the partnership is just not strong enough or the product knowledge isn’t there for either Nintendo or the house designers to make a final decision.
Anyway: Chucky as pseudo-icon, presenting “Game Over” with the Horrors of Stranger Things, The Last Of Us, and Five Nights at Freddy’s. Final Answer.