It’s a resource focus.
So, a lot of things that Universal use to do for HHN were not really done “by” Universal-they were actually passion projects that members of the crew just took on out of their interest. The websites (specifically the games) were actually one of the those things. A couple of members of A&D basically said, “Wouldn’t it be cool if…” and, since there almost no corporate oversight during the aughts, they just did it.
From my understanding, the queue videos actually came about the same way. Some members of the tech team (not even A&D but still within Entertainment) bought some professional-grade film equipment for themselves and just started cutting/creating stuff for HHN. They were just things that happened.
Universal is not like that anymore.