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FNAF (duh)
Monsters (duh)
Beetlejuice (sequel coming soon)
F13 (Crystal Lake coming soon)
Ghostbusters (Frozen Empire coming soon)
Fallout (Prime series coming soon)
TLOU (another chapter from the game to build up to the second season)
I wonder, in terms of marketing appeal, if there might be a "conflict of interest" if three video games are tapped. FNAF kinda has transcendent appeal due to merchandise recognition, but I wonder if two post-apocalypse video games, no matter how truly different (TLOU & Fallout), would create some issue.
If Stranger Things enters the picture, it'd be interesting to think that three distinct streaming services could be heavily marketed at the event - I imagine all three would have to somewhat compete for resources, and I'm sure there's some corporate game of "our house better get as much love as theirs". If Stranger Things can force icons to take a back seat, I wonder what the logistics were in terms of the Peacock bar and placement of Chucky as what could be perceived by some (not me) as "direct competition".
Something my friends and I were discussing last year was that each of the scare zones felt spare, probably due to Epic sopping up a great amount of cash. Because zones were lighter in terms of "activation elements", I think a lot of attention was drawn to the loss of lagoon show, death drums, etc. IMHO, the very best thing that they can do this year to encourage guests to stay in Scare Zones this year is:
1. Create more zones with stories that can be built upon as the night progresses (Black and White to Color, Characters in increasing states of Monstrosity/Decay, and - if the horrors of war weren't as prevalent in popular news cycles as they are today - factions of characters winning/losing ground throughout the evening.
2. Create more engagement in the crowds with interactive characters, utilizing elevated stages as the Villains in "Oogie Boogie Bash" or Chucky in the past do/did to draw engage guests. I think it was nice that Oddfellow was in the crowd, but I also think that having him on the purpose-built stage could have engaged crowds in a meaningful way, though perhaps not at the critical intersection that it was placed.
3. More kill shows/show stop moments. Wouldn't it be interesting if, incorporated into the theme of the year, a very small roving horde symbolizing Change/Fate/Chaos/Death/etc. wandered through each zone? When they reach the next zone, a large set piece changes in the zone or a major costume change occurs that, for a few moments, completely revitalizes the zone and invites guests booking it to their next house to stop at the surprise at this "random" moment? I'm thinking sorta like the Disneyland "Parade of Dreams" floats that would stop and change drastically, encouraging repeat viewing from different locations, inevitably splitting up crowds.
(EDIT: For those that have no clue what I'm talking about, look around the :30 second mark - each float had somethign like this -
)
By doing more with less, guests will feel like they haven't been able to see it all and will feel like they caught something special. It could also spawn a lot of content creation like "Here's a secret you can't miss at HHN 33", etc. I think it would also help to distract from capacity issues, boost the illusion of more live entertainment, and sponge more guests from queues for houses. While the possibility of bottlenecks are scary, I think the trade-off would be a big relief for the houses and food lines.