That Scarecrow facade is getting more and more elaborate. Looks like they're putting down dead grass/hay to be out front of it to go with the fence. My next guess, some scarecrows will pop up and litter the front. In fact, it may be possible that could be the outdoor beginning portion of the maze if the fence is any indication - it leads guests into the farm establishment. I just don't see that area working as a queue zone like last year, but I could be wrong.
Also, it may be my imagination (or just the lighting/angle), but the La Llorona church I remember being more gray, while this version is more brownish.