Pre-pandemic they definitely always said they were limited, but they seem to be stressing it this year. If I had to guess, connecting some inside information dots, it’s because initially they were not going to offer them this year. One of the higher ups campaigned for them to return, so they did with a price hike and a promise to sell to the general public. Now they want sales to go well/it to sell out to justify the return of the pass.
Honestly, I would have thought they would sell out this year given the demand for them the past two years.
But, I guess you cannot really control WHEN people start thinking about/being willing to invest in Halloween.