I think the shuttle bus is a brilliant idea on LEGOLand's part. A vast majority of the out-of-state/country tourists would be turned off by having to navigate 45 minutes southwest of Orlando on state roads. It's not an easy, direct route to Winter Haven. The shuttle bus makes things easier for everybody. I just wonder on the bus's schedule and frequency.
If LEGOLand is successful(which I think it will be), I believe they should look into building a LEGO Hotel in Orlando, similar to what LEGOLand California is doing. And of course they can offer guests complimentary shuttle service to LEGOLand. I think that can boost sales even more. And maybe even get LEGOLand on the Orlando Flex Ticket with Univesal, Wet 'n Wild, Sea World, Aquatica, & Busch Gardens?