Just to put my two cents in, I think this whole Disney/Universal/Marvel thing sounds a bit messy and Universal should just rebrand MSHI into something non Marvel. If Universal begins to created non movie related Marvel content in new attractions, I would assume guests would see this as faulse advertisement and be highly dissapointed when they get to the brand new Iron Man ride and realize they get nothing from the films which is where all of Marvel's money is at currently, again, in my opinion. I can't imagine Universal doing a bunch of rethemes or rehabs on MSHI in irrelevant (by the general audience' standpoint) comic book form from now unill who knows when, esecially in the area of the park with the most thrill rides, or at least where they are expected to be.