You are contradicting yourself now. If it increases attendance there is a benefit to it.
If you want to argue that it doesn't fit, or you don't like the idea, or BB is fine like it is, or that you are just sick of Frozen, go ahead, I have no reason to argue with that. But you spent something like 3 posts saying it makes no sense financially just to say it could increase attendance in this post. 500,000 people at $53 ahead is $26 million and thats before merch and food sales. Granted, a lot of that increased attendance would be people just adding the water park option to existing multi day passes so its not the same math, but it's increased revenue nonetheless.