Pandora: The World of Avatar Announcement, Construction, & Preview Discussion

[Legacy]

It could have been a Halo land with that advertising. How many people still recall the dragon things in Avatar are called banshees anyway?

EDIT- the bigger question, and more indicative question, is how many people at Disney just assume the banshees are so ubiquitous THEY should be advertising lead?

 

[epcyclopedia]

It could have been a Halo land with that advertising. How many people still recall the dragon things in Avatar are called banshees anyway?

EDIT- the bigger question, and more indicative question, is how many people at Disney just assume the banshees are so ubiquitous THEY should be advertising lead?

I had the same thought. This is where the circlejerk of the internal bubble at creative becomes quite apparent.

 

[Parkscope Joe]

"NOW THERE IS A PLACE.... where you can fly on a banshee"

If that's what they're going with then well, idk. That's rough.

Oh no, that's not good. It's clearly they still think this is Harry Potter. Dear lord.

I see this all the time now and I have no idea why everyone is talking about Kings Island now!

 

[Brian G.]

It could have been a Halo land with that advertising. How many people still recall the dragon things in Avatar are called banshees anyway?

EDIT- the bigger question, and more indicative question, is how many people at Disney just assume the banshees are so ubiquitous THEY should be advertising lead?

Agreed. Sell the Na'vi. Sell the floating mountains. Sell the bioluminescent night atmosphere. The movie was marketed as a visual assault, do the same with the land.

 

[Mad Dog]

Universal: Ride the MOVIES
Disney: Ride the BANSHEES

 

[deathcab4cutie]

Someone at Universal needs to post a parody video of the Banshee girls hoisting guests into backpacks and running around with them.

something like this ?

 

[shiekra38]

What's the point of the "Now"....Why didn't they just say "There is a place"...

'Now' suggests that people the world over have been clamoring to ride one...Also suggesting people know what they are

 

[Legacy]

What's the point of the "Now"....Why didn't they just say "There is a place"...

'Now' suggests that people the world over have been clamoring to ride one...Also suggesting people know what they are

Geesh... even the tiny details of this campaign are tone-deaf.

How the hell did they focus group this?

 

[DragonSlayer]

That's not a whole lot better than the SDMT advert.

 

[Parkscope Joe]

That's not a whole lot better than the SDMT advert.

At least that had a sense of surreal humor.

 

[Mad Dog]

Maybe Disney hired the Seagram's heir, along with the ad agency, that came up with the Universal Escape marketing program.

 

[Tobias]

At least that had a sense of surreal humor.

Agreed, the SDMT ad gave me echos of the Splash Mountain Rap, so there was good unintentional humor there.

With Pandora however, hoo boy. It is matching up on how they got Potter expectations for this, problem is they sure as heck ain't focusing on the elements which would draw people. I know I've been openly not excited for this project, but even I know you don't put your focus on the banshees. Focus on the bioluminescence which is a far easier sell to the GP.

But then again, should we be surprised it's going in this direction when Cameron and Rohde essentially did a roleplay session at the D23 weekend to present it? (Which effectively confused anyone that saw it.)

 

[twebber55]

Agreed, the SDMT ad gave me echos of the Splash Mountain Rap, so there was good unintentional humor there.

With Pandora however, hoo boy. It is matching up on how they got Potter expectations for this, problem is they sure as heck ain't focusing on the elements which would draw people. I know I've been openly not excited for this project, but even I know you don't put your focus on the banshees. Focus on the bioluminescence which is a far easier sell to the GP.

But then again, should we be surprised it's going in this direction when Cameron and Rohde essentially did a roleplay session at the D23 weekend to present it? (Which effectively confused anyone that saw it.)

thats coming
just starting the PR push

 

[quinnmac000]

So I just showed one of my coworkers that ad who is a Avatar fan

Me: So what do you think?

Him: Yeah that's so lame. Like where is the realism, people had to fight to get to ride their banshee. Banshees aren't docile. Are they going to give people tails to attach to their banshee. God the lack of realism is so lame. I'm so disappointed. Lastly, banshees overheat like a ***** when flying. So makes no sense that a hot human body would ever work on them.

 

[Parkscope Joe]

So I just showed one of my coworkers that ad who is a Avatar fan

Me: So what do you think?

Him: Yeah that's so lame. Like where is the realism, people had to fight to get to ride their banshee. Banshees aren't docile. Are they going to give people tails to attach to their banshee. God the lack of realism is so lame. I'm so disappointed. Lastly, banshees overheat like a ***** when flying. So makes no sense that a hot human body would ever work on them.

Wow your coworker knows a lot about Banshees and Nav'i!

 

[epcyclopedia]

Maybe they're banking on no one knowing about them to break all the canon rules?

 

[Joel]

So I just showed one of my coworkers that ad who is a Avatar fan

Me: So what do you think?

Him: Yeah that's so lame. Like where is the realism, people had to fight to get to ride their banshee. Banshees aren't docile. Are they going to give people tails to attach to their banshee. God the lack of realism is so lame. I'm so disappointed. Lastly, banshees overheat like a ***** when flying. So makes no sense that a hot human body would ever work on them.

Wow your coworker knows a lot about Banshees and Nav'i!

Maybe they're banking on no one knowing about them to break all the canon rules?

Wow, they really do know a lot. I consider myself to be in the Avatar fan pool, having watched the movie 8+ times and I can't even recall that. Even knowing this now, it doesn't ruin anything for me.

 

[epcyclopedia]

I'm just gonna throw this out there...

Don't wear light colors to Pandora. They may be few, but the cos-playing weresmurf enthusiasts will be packing a LOT of blue body paint.

 

[JoeCamel]

I'm just gonna throw this out there...

Don't wear light colors to Pandora. They may be few, but the cos-playing weresmurf enthusiasts will be packing a LOT of blue body paint.

If they are using a lot of ultraviolet light for glow then you would stand out ugly in a white shirt.

 

[Miketheboss]

From the official 'Visit Pandora' twitter on some tips, "Remember to breathe underneath a floating mountain. It’s easy to forget how when awestruck"

This is so corny and bad social media engagement/marketing. Ughh