Meanwhile, development around NBC-Universal’s streaming service has been much more opaque. Almost no series commitments have been made at this point, prior to its 2021 rollout.
Among those in the mix: Single-cam comedy “AP Bio,” revived for a third season after NBC canceled it back in May. The company also announced in August that two projects — a pilot based on the book “One of Us Is Lying” and a “Queer as Folk” reboot — are set up at the new streamer. The former was previously in development at E!, while the latter was being readied at Bravo. The service will also be the exclusive streaming home of “The Office” when the show’s deal with
Netflix expires in 2021.
While there are more projects in development yet to be announced, multiple agency sources who spoke with
Variety say that NBCU has lagged behind other streamers in terms of outlining a programming strategy to agency partners. One source says that NBCU is beginning to ramp up its development slate, but it currently has nowhere near the appetite of HBO Max.
But perhaps patience is in order: The NBCU programming that has been announced so far is not indicative of any larger strategy, according to a separate source familiar with the matter. The company plans to announce its initial slate for the NBCU streaming platform in the fall, though an exact date has not yet been specified.
Snippets of NBCU’s overarching content philosophy can be gleaned from on high.
NBCUniversal CEO Steve Burke said on
Comcast’s July 25 earnings call that the service will be “very different” from
Netflix. He does expect most of the NBCU streamer’s content to be leveraged from existing sources — noting that acquired programming makes up the bulk of Netflix’s content by volume — though NBCU is investing
in originals.
“
We have a number of originals that are actually tied to libraries that we currently own,” said Burke. “But I would expect the vast majority of the consumption in the beginning would be acquired.”