If you don't have a season pass/membership, it is pretty expensive.  But if you do have it, it's only $25.  That's a bargain.  I figure it's yet another effort to push people into APs/Memberships.
I mean, we still have grandfathered in Memberships, so the entire event is free for us (at least for one visit).  We do typically pay a price difference to get the FOL, which maybe costs us $19 each.  In our case, why wouldn't we go?
But yeah, if you don't have a pass, I probably wouldn't go either.