I'll argue in this, as I have to imagine they'd want to ensure that this land can be tested properly of external aspects like the mini games outside alongside having ops figured out before they start the process.
If I had to guess:
TM Previews = Late December (close to Eve, going to Early January)
AP Previews = Prior to MLK Weekend, and going throughout Mid-Late January
Softs = February to March 2nd
Media = March 7-9
Opening Day = Mar10
Can be wrong; always have had inconsistencies, but this makes sense to me for whatever the reason. And from what it seems, it seems they have applied the wrap for Toadstool's Cafe.