I mean, I suspect it will be swamped for a while, and basically after the rope drop rush, the land will be on the reservation / virtual queue for the entire day. I could see it being that way for the first month or two. But of course pending demand; it's great that they can turn it off if the land empties.
It's a small land, and once inside... you'll want to stay and do all the games, the ride, the food, etc.