No worries. UK is of course part of Europe, but they have isolated themselves from the rest of Europe because they opted out of the European Union through infamous Brexit. UK is still a viable partner - but has been derived of many important advantages in trade, economics and travel they had before. UK lost a big chunk of its economic power. They lack (skilled) workers due to new border and immigration politics so that it got harder for EU workers to enter the UK. The whole economy and population are still fighting against its aftermath, the war and the pandemic had even amplified that current situation. Unemployment rates are currently rising, also affecting business in the UK (other European companies moved their HQs to the Netherlands etc.) - and of course the potential purchasing power of their British target groups. All these topics affect UK and of course also other countries due to travel restrictions compared to other EU countries or the pre-Brexit situation. This is just a glimpse of everything that belongs to the Brexit effects. It’s a complex topic. But you have to consider this initial situation when entering the UK (or European) market.