Ya, I think this is bad news for theaters the way I see it. There truly is so much controversy around this film and it still made nearly as much as Trolls just did on their first weekend, for a heavier price. If they put Hamilton up for that, huge numbers. I presume Disney is keeping a very large % of profits here too, more-so than in theaters. If Im Disney, I 100% do this for Soul this Thanksgiving, with a 2021 D+ free date. Perfect for Thanksgiving and and Christmas $$$$ and Im beginning to think making a profit with that $30 price tag, while still unlikely, isn't THAT unfeasible. Not likely, but people, especially families, will need something to watch. I don't see how Disney doesn't capitalize on that.