Out of curiosity I looked up the domain name registration details for "toothsomechocolatefactory.com" and it was originally registered on March 27th, just under 2 weeks from universal's original blog post announcement (march 14th). So it seems this has been in the works for a while.
If you google the person's name, you will find some interesting news reports from the same city where the domain name is registered (same somewhat obscure name)
Men charged with impersonating Austin women online to damage thei | www.statesman.com
If that is indeed the same person (it may not be) this just furthers the idea that this is a frivolous lawsuit in my opinion. It just seems extremely similar with him also registering domain names in the article. If he tries to claim him owning the toothsome website as proof of "ownership of the idea" he wont go anywhere.