Also remember, this is based off of a movie, a movie that we've seen, so therefore we know what "NEST" is. However if it was in "the real world", a civilian not knowing about the government hiding alien robot visitors would have no idea what nest is, let alone that it is a secret military instalation of some kind, so they wouldnt be thinking "Gee, look how well they hid this secret military instalation!" or, "I bet they hide huge bio-mechanical robots in there!" & remember, it cant look TOO nonchalant & just blend in by just looking like another building, as people might walk right by it without knowing what it is, or know that it is in fact an attraction. Not everyone grabs a park map that tells them where all of the rides are. So for the Transformers fan, once they see nest, they will know "Hey, there's the Transformers ride!" which is ALOT better than just a billboard/cut out that just says "Transformers The Ride" on all 4 sides of the building. Like I said, I already do like it, but give it a chance to be finished before judging. I just wanna ride it!!!!!!!!!!!