Universal is going in another direction, something they have learned over time from the masters of entertainment and keeping guests in the parks all day.....Disney. I have said it on here multiple times that Disney has it down to a fine art by keeping guest occupied all day while giving them reasons spread out throughout the day to keep said guests well into the night. The main thing that happens when guests stay longer is guest spending dollars go up and with increased merchandise , beverage, and food sales their profit dollars raise. Its all about the margins people
Universal IS FINALLY TURNING THERE PARKS INTO FULL DAY EXPERIENCES. Its something they have never had before and while it won't happen overnight 2012 is a HUGE step in the correct direction.