I see them trying to keep the smaller, kids oriented park unique from the east and west coast parks. It looks to me like most of the stuff planned here is not currently represented (in a permanent way) in Orlando or California. It makes sense to try and make separate identities so they avoid confusion with people expecting to find ALL the things they know from the existing parks in a smaller park.
I wouldn't be surprised to see the Universal name is in small print on this park, with a DreamWorks name as the real branding.
Never underestimate how stupid people are, and that if it has the Universal name people will expect Harry Potter and Super Nintendo instead of the animation brands.
I expect ideas to be re-used, not the IPs.