Nowhere near that price in USH. The Yelp reviews is the easiest way to find the prices (since I can't find exact prices of the donuts).
For example, someone posted getting an Apple Fritter ($2.95), Blueberry Cake ($1.60), and a Little Pink ($1.75) all for $6.30. That's three decent sized donuts for about the same size as one Sprinkles cupcake. There was a picture, but it's giving me trouble and I don't feel like trying that hard to get it over here.
This place is gonna have lines out the door all day.