Meh. To me it means one of two things:
(1) Another year of behind-the-scenes upheaval. A lot of time and man-hours wasted on developing cool concepts that we'll never see, and probably at least one or two "rush" jobs.
(2) Creative is wasting time and resources and intellectual capital on planting false rumors to mess with the very people who make the event iconic every year.
I suspect the former, but neither fills me with confidence. Give me a 2007 or a 2015 where we knew everything by April and the event still delivered.