Checked out Seaworld's booth this afternoon in Chicago. Nothing you wouldn't learn from this thread, but still a really neat setup. Impressed by Seaworld more and more, they really are trying hard.
Free Coke Freestyle
Busch Gardens area
Motion Capture/Green screen area for kids to act with virtual penguins
Real penguins
Flat screen presentation on new ride (short film that cycled with concept art)
Claw game
Free Seaworld bracelets/bags
Photo op with fake penguins
Seaworld themed cars/suvs
By far most popular booth at the show, with two dozen employees from Florida. Was interesting that Universal's was pretty lackluster (more chintzy than even Cedar Point's) and that it was manned by only one AAA guy disguised in a Universal shirt.
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