I see Synergy more as when the product is giving back as well as promoting. The win win aspect. When it is inside a themed enviorment or a part of an attraction's basis.
When it is on the mass transit system of the resort, it is just an advertising.
Like this?
Shhhhhh! Don't give Disney any more ideas, what if they're reading this forum as we speak? :look:Where's the Braveorail? What about a Phineas & Ferb-o-rail? Maybe HSM4orail?