I personally think we are overcomplicating the idea of Us as a house.
I understand the argument that Us couldn’t translate because the main element of fear in the movie is your specific tethered targeting you. I even agree that because of that element of the film, the house could not be fully representative of the movie (then again, most IP houses aren’t). That being said, as long as the house includes the familiar imagery and soundtrack, I don’t think many people (especially the general HHN guest who may not even be a fan of horror films) would think twice about a few lookalikes in red jumpsuits targeting you, rather than their doppelgänger counterparts, in the maze. In the moment, I don’t think it would feel off.
All that said, I’m still not particularly rooting for an Us house. I definitely feel that some other properties would be more pleasant surprises.