I don't think Midway were jumping the gun, they basically just said walls are down so we can expect softs/previews soon. If people take that as today that isn't their fault tbh.
Thank you for using the brain and getting at what we were saying! Never said softs were going to be today lol.
Oh, I'm sorry, the phrasing "...soft opening / opening is imminent!" and "...we are on #hulkwatch from now" make it seem to me like they expect it to happen at any minute.