Plenty of studios and companies have thrown tons of money at things, expecting greatness, or "no fail" possibilities....with them crumbling down as a disappointment regardless. Scouting in the nfl is an art, people have been doing it for centuries, however.....first round picks bust every year. The Aaron Curry effect lol.
I honestly think Avatar got lucky to "start off" the Imax 3D era of movies, and was such a gorgeous spectacle that it had droves of people to see the show. However, with the lack of anything recently, and EVERYONE doing imax and 3D now....it has a huge possibility of being a money making disaster.
Regardless....if its a beautiful land at theme park? Ill still go and enjoy it, no matter how good the movie is or the BO success.